SITG-CONSULTING
Startup Advisory
Independent Advisory for Founders Building in PQC, AI and Trust Technology
The product works.
The engineering is sound.
The demo lands.
Then the questions arrive.
Where is the business case?
Where is the evidence trail?
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SITG Startup Advisory builds the commercial and governance case that turns a working product into one a bank, regulator, investor or critical infrastructure buyer can rely on.
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It is a retained engagement for founders building in security, cryptography, post-quantum cryptography, AI-risk, trust and governance.
A Working Product Is Not Yet A Sale
Buyers in regulated and high-assurance markets do not buy engineering. They buy evidence, governance and a defensible commercial case.
Investors ask for the case.
Procurement teams ask for the evidence.
Regulators ask for the governance.
The question is always the same:
Is it ready to be relied on?
A strong product with a weak commercial and governance position stalls at the first gate.
Built for Founders
SITG-Consulting has spent years on the buyer's side of the table, advising boards, regulators and critical infrastructure operators on what they accept as evidence.
Every week we hear from founders who have built something credible and now face investors, procurement committees and regulators.
Many of those conversations arrive at the same place.
"We have built something."
"How do we make the case?"
Large vendors employ bid teams, regulatory specialists and investor relations staff.
Many founders cannot.
Yet they face the same questions from the same buyers.
SITG Startup Advisory gives founders that capability on retainer, from a firm that knows what the other side of the table will ask.
What We Build
Six workstreams, deployed according to stage, market and commercial need.
Business Case
A funding narrative grounded in regulatory mandate and procurement evidence.
Procurement Readiness
Questionnaire responses written for the buyer's risk committee.
Investor Deck
A deck and diligence pack built to survive technical due diligence.
Regulatory Mapping
Alignment to the standards and certification schemes of the buyer's jurisdiction.
Governance Design
Crypto-agility, key provenance, cryptographic bill of materials and AI model lifecycle controls.
Positioning and Content
Thought leadership and publications in the founder's name.
Origin
SITG never validates a claim it authored.
Claims originate with the founder.
Advisory And Validation Are Separate By Design
Purpose
A validation finding is evidence.
An advisory deliverable is argument.
Firewall
Where a founder holds both services, the validation team never sees advisory output.
Scaled To Stage
EARLY STAGE
Business case and funding narrative
Investor deck foundations
Positioning and content
Governance foundations
Pre-seed to pre-Series A
FUNDED
Investor and technical diligence pack
Procurement questionnaire responses
Regulatory mapping to buyer jurisdiction
Crypto-agility and key governance design
Positioning and content
Seed to Series B
GROWTH STAGE
All six workstreams deployed
Enterprise and public sector readiness
AI model lifecycle governance
Supply-chain governance design
Series B and beyond
Independence By Structure
• No vendor partnerships
Advice is only commercially valuable when the adviser has nothing to gain from the answer.
• No equity stakes
• No success fees or carried interest
• No investment advice or financial projections
• No validation of claims we authored
The advisory fee is the only fee. There is no downstream revenue line. By design.